2025 Kickoff: Align Engineering to the Business

Set Yourself Up for Success in 2025 by Mastering Alignment

👋 Hello Technocrats!

I hope you had a great break & happy new year 2025! I'm Bobby — a 4x CTO sharing product and engineering insights for the C-Suite & Executives.

A lot of tech leaders struggle with achieving “alignment” with the business. But what does alignment even mean? And why is it important to get it right?

Today we clear up alignment and what i…