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Behind the Curtain: How CFOs & CTOs Drive PE Success

In Conversation with CJ Gustafson from Mostly Metrics & Run the Numbers Podcast

It’s only fitting that a CTO (me) and a CFO (CJ) sit down to tackle the biggest finance challenges CTOs face, and how to solve them through a Private Equity lens.

Btw, I’ve been reading CJ Gustafson’s CFO newsletter for years and it’s perfect for CTOs. It’s filled with TON’s of immediate value content for CFO’s, CTO’s and business operators in general.

Check it out here: https://www.mostlymetrics.com/start-here

Key Topics I Cover with CJ

  • Relationship b/w CTO & CFO

  • 1st Time CTO Learning Finances

  • Understanding the Business Model & Impact on Tech Plans

  • Keeping Aligned to the CFO: Forecasts, Payback Periods, etc

  • Tying Engineering Spend to Business Outcomes

  • Talking in 'CFO Language': How to Sell Technical Investments

  • KPIs the CFO Cares About (That Most CTOs Ignore)

  • PE vs Non-PE

  • Bolt-ons

  • Synergies

  • Valuation

  • IP Protection

About CJ

In his career, CJ has worked in finance on both the funding and funded sides of the table.

As an operator in the software space, CJ has tackled challenges across corporate finance, strategy, and operations, with a strong belief in the art of making the complex simple.

He has played a key role in helping his team raise funding and allocate resources to drive durable, long-term revenue growth.

CJ’s favorite part of the role is engaging with smart people inside and outside the firm who broaden his perspective on markets and the constantly evolving software landscape.

Over time, he has also come to realize that no matter how many numbers are analyzed, business success always comes down to people.

Outside of work, CJ enjoys running, boxing, and writing a weekly business newsletter at mostlymetrics.com.

About Technocratic

https://newsletter.technocratic.io/podcast

For inquiries about appearing on or sponsoring the Technocratic podcast, please email podcast@technocratic.io

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