š Hello Technocrats!
I hope your 2025 is off to a rousing start!
A lot of leaders donāt realize how much they ātech-splainā š§ to stakeholders who either donāt understand or donāt care about deep technical topics.
But Top 1% leaders know this is a big mistake, so today Iāll help you avoid it & jump up a level in your exec communications.
Cheers & letās dive in! š¦
Bobby
As a CTO or technology leader youāre always going to be the most technically gifted person in the c-suite, but thatās actually a power you only want to use rarely.
99% of stakeholders around you such as Board members, CEOs and other execs donāt actually want to know a lot of technical details, but too many tech leaders talk about the tech anyway during presentations, status updates, reports, etc.
I call this ātech-splaining.ā
In fact, Iāve noticed tech-splaining is so prevalent amongst technology leaders that it often creates a dynamic where stakeholders simply start ignoring tech execs because their points are wrapped up in too much technical jargon.
Itās strange but its like tech leaders almost canāt help themselves from talking about either the architecture, or cloud, or data science, or some other really deeply technical topic.
At some level I do get it because everyone wants to prove their worth, but Iām always wanting to yell āREAD THE ROOM!ā
By all means, talk tech with your team, but honestly how is the head of HR or Marketing going to benefit from learning more about AWS availability zones, for example?
Most stakeholders just donāt care!
Why Tech-Splaining is a Big Mistake for Your Career
Look, the bottom line is that we are all judged at work by the quality of our communications ā especially executives.
Do something great technically, but mangle the presentation? Itās almost like you didnāt do it.
Unfortunately, that is the reality of life and so to succeed we must be great communicators.
Tech-splaining gets in the way of good communications as a tech leader ā BIG TIME.
Here are the 10 reasons why it really, really hampers your career as a tech leader (and most leaders donāt even realize its happening):
Tech-splaining instantly creates a barrier between you and other execs
Tech-splaining can make you appear arrogant
Tech-splaining often simply confuses people resulting in their walls going up
Tech-splaining may distract from talking about the business side
Tech-splaining can get tech leaders so passionate that they lose their objectivity (Iāve seen this happen a lot)
Tech-splaining often makes you look like you lack business acumen even if you donāt
Tech-splaining will take the company down really random tech paths of thought that it doesnāt need to go (Iāve seen this happen a lot too)
Tech-splaining can make non-tech CEOs feel like you wasted their and the ELTs time
Tech-splaining frequently makes leadership think they are solving the problem when actually the business issue still remains
Tech-splaining often kills the flow of big Board meetings or ELT calls
You see how bad it looks when you list everything out in this way?
Yeah, tech-splaining is that bad!
But why do otherwise smart technology leaders make this mistake?
Why Tech Leaders Make This Mistake
Like I said, a lot of tech leaders just canāt help themselves & LOVE talking deep tech, but itās also more than that.
The core reason IMO is that technology leaders donāt practice effective communications enough & so they think tech-splaining is normal when itās actually not.
Technology leaders also want to prove their worth just like anyone else and tech-splaining helps them do that in their opinion (it doesnāt really).
Talking deep tech also shows a level of credibility which is definitely true, but only to an extent. Most of the c-suite appreciates your tech knowledge but they want to know the business impact more than anything technical.
Letās be real: another reason is that some tech leaders use tech-splaining as a way to show off. Iāve done it myself earlier in my career. But the more experience you get the more you realize this isnāt needed.
Lastly, tech-splaining is a security blanket for tech leaders and in their mind shows how hard they are working. I get this reason. I really do.
On this last one maybe there is a TINY bit of merit to tech-splaining.
What Do Elite CTOs Do Instead
The difference between average tech leaders ātech-splainingā and what most elite CTOs do is night and day.
Next-level and āeliteā CTOs are able to hit a sweet-spot of communication which is neither too deeply technical, nor too surface level.
And this is difficult for sure.
In my estimation only about 10% to 20% of technology leaders can achieve this ideal balance (sweet-spot) on a consistent basis.
The other 80% to 90% of CTOs lean much too far on the technical side.
The Elite CTO Approach to Tech-Splaining
Let me spill the tea on this:
1ļøā£ No matter how much their boss or other stakeholders ask them to explain the technical details they donāt do it (in the way you think). They know a CTO technical explanation is FAR different than a CEO technical explanation.
2ļøā£ They ALWAYS have a business explanation ready for technical issues. How is that possible? Hereās an example: instead of saying āour MX records were incorrectly updated with wrong IPs,ā instead they say, āan engineer accidentally misconfigured our email system.ā This is what you need to perfect.
3ļøā£ They are really good at sharing technical details in written form before the meeting. This avoids having to tech-splain IN THE MEETING & boring everyone. They can always just say, āread the doc I sent for more details.ā
4ļøā£ They invest significantly in learning how to communicate well so that they rarely have to dive into the technical details in the first place. Think about it: if youāre a master communicator 90% of what your audience needs to know will be taken care of by you in the first pass BEFORE you have to hit the tech piece.
5ļøā£ Elite CTOs understand that the same explanation wonāt work for engineers, product managers, and executives. They use analogies, metaphors, or examples relevant to each group, ensuring everyone feels informed without being overwhelmed by jargon.
How to Stop Your Tech-Splaining
OK, this article is starting to run a little long so Iām going to rattle these off really quickly.
ā Start with writing down your tech explanations before meetings. By writing things down youāll start a magical process where you learn to articulate a tech topic with much better clarity. In other words WRITING will (oddly) help you find your VERBAL tech sweet-spot! This is key.
ā Next, level up on your business competency triggers. You must learn to speak the language of business MORE than the language of tech for the c-suite! It truly is that simple. The best way to do this is to spend MUCH more time with business people than youāre doing right now.
ā Practice explaining the tech to your engineering team first. Then refine what you said for the c-suite update.
ā Read less about tech (HackerNews) & more about business (Wall Street Journal). This will help with developing the business language youāre missing right now.
ā Practice pivoting away from the deep tech explanation in meetings. This is definitely the most difficult. The way I did it was to give myself some stock phrases. Here is an example of what I might say:
āWeāll talk about the tech in a minute, but first Iāll explain the high-level situation.ā Guess what? Once youāre done painting the high-level / strategic picture (if itās really good) nobody cares enough to come back around and ask about the tech! š Works like magic.
ā Finally, and hereās the key to thisā¦you need some feedback. Find a trusted friend in the workplace and ask them if youāre boring people with your tech-splaining! They will give you a good data point in terms of how much course correcting you have to do.
Final Thoughts
There are no elite level CTOs who tech-splain!
Or at least there are very, very few of them. And if they do it they have something else going for them like they are AI geniuses, etc.
You should certainly stop tech-splaining if you want to rise to the next level.
But the truth is weāve all been there. If you started like a sys admin or developer like I did youāve fallen into the tech-splaining trap at one point or another.
Thereās no shame in that.
In fact, a lot of time it is our bosses who inadvertently encourage us to do it because they want to know details.
The key realization is that a CEO doesnāt think about technical details the same way we do. So be careful about taking āthe bait.ā
Breaking out of the habit of ātech-splainingā is for sure difficult if youāve been doing it for many years, but itās quite important to communicating differently as a tech exec & making a jump to the next level.
If you can stop doing it it can truly be transformational to your leadership & career ā less ātech-splainingā and more business talk helps you build bridges to stakeholders and ultimately increases your influence.
One more note:
Most CTOs arenāt the best at writing. But writing is truly where you create the magic of turning yourself into a great communicator.
Start by writing from more of a business lens in your day-to-day (decks, docs, etc). And reduce the tech jargon to increase your focus on business outcomes.
It will be challenging at first because youāre not used to it but simply start with the next deck you have to create.
Reach out for help if you need it: bobby@technocratic.io.
And in the meantime, keep the shark swimming! š¦