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Build vs. Buy vs. Partner

Build vs. Buy vs. Partner

CTOs are Constantly Struggling to Figure Out What Option to Choose But There’s Really a Much Easier Way To Do This

Bobby Tahir's avatar
Bobby Tahir
Jun 19, 2025
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Every CTO Needs to Hear This

The genius of most technology leaders is in their natural ability to build products.

But we aren’t good at buying our way to a product.

And we’re definitely not great at making partnerships to get to a product.

I’m not saying we CAN’T execute on the other options. I’m saying we’re not very good at them & instead we almost ALWAYS…

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